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Quote of the Day
We have very devoted fans that attend the game and expect a high-quality experience, and I think being able to serve beer to them is part of that experience.
-- New Univ. of Texas President Greg Fenves, on selling alcohol at home football games this fall.
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PROPERTIES
\n","type":"raw_html"}],"description":{"basic":"\n \n \n

\n
\n \"\"\n
\n See the endorsement portfolio\n
\n for Stephen Curry\n
\n
The Cavaliers-Warriors NBA Finals represents a chance for Under Armour and endorser Stephen Curry to \"challenge Nike Inc.’s decades of basketball dominance,\" according to Matthew Townsend of BLOOMBERG NEWS. UA, which \"is about a 10th the size of Nike in sales,\" took a \"chance on Curry, signing him away from Nike before last season.\" UA Exec VP/Global Marketing Adam Peake said that to \"capitalize on the moment, the company may air television commercials during the games,\" and added that it \"also plans to release Curry-themed videos and other content through social media.\" SportsOneSource data shows that the Curry One, UA’s first shoe named after a basketball player that was released in February, \"has helped the company’s basketball-shoe sales triple this year in the U.S.\" SportsOneSource VP/Business Development Neil Schwartz said that the shoe \"sold out, thanks in part to limited supply.\" Townsend notes UA \"kept inventories low -- a strategy Nike has used for decades to drive demand -- and it worked.\" However, Townsend notes even when a shoe company \"is blessed with a red-hot athlete, it can be hard to capitalize on it.\" Former NBAer Allen Iverson was with Reebok \"when he was arguably the most popular player in the league,\" but he \"did little to chip away at Nike’s empire.\" Meanwhile, with Curry making his first Finals appearance, his exposure and popularity \"will probably surge.\" Marketing consultant Shawn Bryant said that Curry’s diminutive stature \"only adds to his appeal.\" Curry’s 2-year-old daughter, Riley, \"also has broadened his appeal\" (BLOOMBERG NEWS, 6/4).\n

\n

WARRIORS, COME OUT AND PLAY: CNN MONEY's Paul La Monica reports should the Warriors win the NBA title, Curry's sponsorship potential \"could explode.\" Octagon Sports' Jeff Austin, who reps Curry, said that he has been \"fielding many calls from potential sponsors as the season progressed.\" Austin: \"We've got a lot of things coming at us. I've told him we'll sit down after the season is over and talk about current partners and possible future partners.\" La Monica notes UA is Curry's \"most well-known partner,\" but he also has deals with State Farm, Express, Kaiser Permanente, Degree deodorant and Muscle Milk. Curry recently signed with JBL and he \"has a relationship with 2K Sports.\" Curry plays in Silicon Valley, and Austin said that some tech companies \"are interested in Curry as a spokesman,\" though no deal has been reached yet. Austin did say that featuring Riley Curry in any ads \"is definitely not in the cards.\" Austin: \"We have had companies wanting to send up products for Riley but this is not a direction Stephen wants to pursue\" (MONEY.CNN.com, 6/4).

\n SILVER SCREEN: NBA Commissioner Adam Silver this week discussed the marketability of his league's stars, saying, \"If you watch our games or any sporting event these days, it’s amazing to me how many commercials feature NBA players.” He added many of the ads feature the players “out of uniform” and \"every one of those companies … are investing tremendous amounts of money and buying primetime inventory to support those commercial campaigns.\" Silver: \"It’s the kind of marketing where the NBA independently is just scratching the surface. But when you have huge marketing partners around the league promoting our players, it’s a virtuous circle and keeps growing the popularity of the game.\" He said seeing players in commercials is an \"indicator of how relevant the NBA has become over the last several years\" (\"Francesa,\" WFAN-AM, 6/2).

\n
OSZAR »
\n"},"headlines":{"basic":"Under Armour To Capitalize On Curry's NBA Finals Appearance, Seeing Benefits From Deal","meta_title":"Under Armour To Capitalize On Curry's NBA Finals Appearance, Seeing Benefits From Deal"},"promo_items":{},"websites":{"sbj":{"website_section":{"_id":"/no-section","_website":"sbj","type":"section","version":"0.6.0","name":"No Section","path":"/no-section","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/no-section","_website":"sbj","name":"No Section","inactive":false,"ancestors":{"default":["/"]},"parent":{"default":"/"},"newsletterGroup":{"headline":null,"image":null,"type":"other"},"node_type":"section","order":{"default":1019}}},"_website_section_id":"sbj./no-section"},"website_url":"/Daily/Issues/2015/06/04/Marketing-and-Sponsorship/Curry/"}}},{"_id":"BZPYEI37O4LMCTE7AEMAS7G2CM","content_elements":[{"_id":"SNEDNVXI45FFBKAOYES4QTPJRM","content":"Flat Track Motorcycle Racing, which today makes its X Games debut in Austin, \"could have a new permanent home at Circuit of the Americas,\" according to Sean Shapiro of the AUSTIN AMERICAN-STATESMAN. While other X Games facilities will be \"broken down and hauled away after this weekend, the dirt track built on the outskirts of the grounds is going to be a permanent fixture.\" AMA Pro Racing Dir of Communications & Technical Operations Gene Crouch said that the \"series would love to expand its footprint in Texas.\" He said, \"Texas is one of the top states when it comes to motorcycle sales. And if COTA is going to have the facilities, it’s something we should look at.” COTA Senior VP & GM Mel Harder said, “We had the space to build something, and we already have a world-class road course. It’s now a benefit for us to be able to run a well-maintained dirt course as well.” He added that the new dirt track \"could also be used for truck and car racing.\" Shapiro notes Flat Track is \"one of three new events\" at the X Games in '15. Big Air Doubles and Moto X Quarterpipe, both \"variations of prior events, will make their debut on Sunday\" ( AUSTIN AMERICAN-STATESMAN, 6/4 ).","type":"text"},{"_id":"DTOORC24KFF3TM6SOBGWNIUKTI","content":"THESE BOOTS ARE MADE FOR WALKIN : In Austin, Suzanne Halliburton wrote last year's crowd at the X Games was \"boosted greatly by walk-up sales of 10,000.\" Neither COTA nor ESPN \"likes to talk about ticket sales, except to give a final number.\" But COTA CEO Jason Dial said that the walk-up number was the \"largest the 4-year-old track has experienced, beating Formula One, MotoGP and the World Endurance Championships.\" Last year's games \"drew 160,000 fans,\" the \"biggest collective crowd to take in the X Games since 170,471 gathered\" in L.A. in '04. BMX racer Chase Hawk said, \"I personally can’t think of a better place to have it, especially at a place like COTA, where you basically have free rein.” Halliburton noted crowds in L.A., which were \"spread out across several venues, finally dwindled to a low of 92,000\" in '13. Meanwhile, the goal for this year's four-day event is to \"better last year’s attendance.\" Dial said that he wants the crowds to \"swell by the 'tens of thousands.'” Dial: \"What we wanted to do is not eliminate the growth potential. It allows us really to push limits with the crowd\" ( AUSTIN AMERICAN-STATESMAN, 5/31 ).","type":"text"},{"_id":"6NAABWJ7TJGAXDHIKINHVDLIEE","content":"HOT TOWN, SUMMER IN THE CITY : The AMERICAN-STATESMAN's Halliburton noted there is \"no getting around the horrid heat and humidity\" in Austin. But for Dial, the \"answer was to adapt and make the X Games as comfortable as possible for the fans trying to survive the gnarly 90s.\" Intense heat was the \"main complaint originating from last year’s inaugural X Games as temperatures reached into the mid-90s.\" An average of 100 fans per day were \"treated for heat-related issues\" in '14. Medical personnel said that most of them \"needed to hydrate and get out of the sun.\" To help the cause, organizers \"used Disney World as a model and opted for two misting stations that measure 15 feet by 15 feet.\" Hydration areas \"will be tripled, and COTA’s media center -- used most prominently for the annual Formula One race -- has been converted into an X Games sports bar.\" At a minimum, fans \"can come in and spend time in the air conditioning.\" Dial said that there also \"will be more concession areas, further increasing access to water\" ( AUSTIN AMERICAN-STATEMAN, 6/3 ).","type":"text"}],"description":{"basic":"Flat Track Motorcycle Racing, which today makes its X Games debut in Austin, \"could have a new permanent home at Circuit of the Americas,\" according to Sean Shapiro of the AUSTIN AMERICAN-STATESMAN. While other X Games facilities will be \"broken down and hauled away after this weekend, the dirt track built on the outskirts of the grounds is going to be a permanent fixture.\" AMA Pro Racing Dir of Communications & Technical Operations Gene Crouch said that the \"series would love to expand its footprint in Texas.\" He said, \"Texas is one of the top states when it comes to motorcycle sales. And if COTA is going to have the facilities, it’s something we should look at.” COTA Senior VP & GM Mel Harder said, “We had the space to build something, and we already have a world-class road course. It’s now a benefit for us to be able to run a well-maintained dirt course as well.” He added that the new dirt track \"could also be used for truck and car racing.\" Shapiro notes Flat Track is \"one of three new events\" at the X Games in '15. Big Air Doubles and Moto X Quarterpipe, both \"variations of prior events, will make their debut on Sunday\" ( AUSTIN AMERICAN-STATESMAN, 6/4 )."},"headlines":{"basic":"Newly Implemented Flat Track Racing Could Remain In Austin Beyond X Games","meta_title":"Newly Implemented Flat Track Racing Could Remain In Austin Beyond X Games"},"promo_items":{},"websites":{"sbj":{"website_section":{"_id":"/no-section","_website":"sbj","type":"section","version":"0.6.0","name":"No Section","path":"/no-section","parent_id":"/","parent":{"default":"/"},"additional_properties":{"original":{"_id":"/no-section","_website":"sbj","name":"No Section","inactive":false,"ancestors":{"default":[]},"parent":{"default":"/"},"newsletterGroup":{"headline":null,"image":null,"type":"other"},"node_type":"section"}},"_website_section_id":"sbj./no-section"},"website_url":"/Daily/Issues/2015/06/04/Facilities/X-Games/"}}},{"_id":"PGAJSLHJ6VNTVN3BEVOU5PIVIE","content_elements":[{"_id":"HT3CN7G6SFE4JMNVOZYGO33GI4","content":" ESPN's Keith Olbermann yesterday again took several shots at NFL Commissioner Roger Goodell, saying with FIFA President Sepp Blatter's resignation on Tuesday, Goodell now has ascended \"to the position of the world's worst sports executive.\" Olbermann noted there were \"many candidates\" to supplant Blatter on the list, but for \"sheer percentage of how much of the stuff he deals with he screws up, Roger Goodell is in a class by himself.\" Goodell in a letter to the NFLPA \"managed to confirm that (NFL Exec VP/Football Operations) Troy Vincent's suspension of Tom Brady was really Roger Goodell’s suspension of Tom Brady, thus confirming the terrible optics of the commissioner being the judge in a case and the jury and then also being the appeals court judge in the same case.\" Olbermann then went on to detail Goodell's shortfalls in several incidents, including the fact he \"destroyed the videotape\" in Spygate and \"investigated and reinvestigated Pacman Jones so often Jones might as well have had an office at NFL quarters.\" He \"mailed it in just seeking the videotape in the Ray Rice case, and he interviewed Rice and his victim together, destroying that investigation.\" Goodell \"dragged his feet on the Michael Vick dogfighting nightmare waiting for the authorities,\" though he later \"superseded the authorities by punishing Ben Roethlisberger when there would never be charges.\" Olbermann: \"He led the owners to opt out of the labor deal even though it was almost 100% owner-friendly, then led them to lock the players out even though the league was taking in $8 billion a year.\"","type":"text"},{"_id":"LBGWYC77BRFB5OW6OQET7MCHAA","content":"MORE SHOTS FIRED : Olbermann continued, saying that Goodell has appeared to be \"more concerned with how and how much NFL players celebrated then, say, how much NFL players’ brains melted due to post-concussion trauma.\" Olbermann: \"After finally improving on the brain damage front, he proudly announced a $760 million settlement in that case only to see it rejected by the judge. After it was rejected, he still seemed more concerned with whether or not Marshawn Lynch could be forced to talk to the media than whether or not ex-players could, you know, still talk.\" Goodell has let \"another generation of owners use the phrase ‘I'm going to move to move to Los Angeles’ as a threat to get taxpayer money siphoned into new stadiums and old stadium improvements,\" and he was \"far tougher on Josh Gordon and Justin Blackmon for substance abuse than he was on Jim Irsay.” Olbermann concluded by saying, \"Roger, you did all that? What a guy. He is the man. In fact, if you think about it, he is the man to succeed Sepp Blatter as the head of the well-oiled corruption machine that is FIFA. There’s only one problem. The latest salary figure we have for Roger Goodell is about $44 million a year. Well, even the high end of the latest best estimate of the tightly guarded secret that is Sepp Blatter’s salary is only around $12 million a year” ( “Olbermann,” ESPN2, 6/3 ).","type":"text"}],"description":{"basic":" ESPN's Keith Olbermann yesterday again took several shots at NFL Commissioner Roger Goodell, saying with FIFA President Sepp Blatter's resignation on Tuesday, Goodell now has ascended \"to the position of the world's worst sports executive.\" Olbermann noted there were \"many candidates\" to supplant Blatter on the list, but for \"sheer percentage of how much of the stuff he deals with he screws up, Roger Goodell is in a class by himself.\" Goodell in a letter to the NFLPA \"managed to confirm that (NFL Exec VP/Football Operations) Troy Vincent's suspension of Tom Brady was really Roger Goodell’s suspension of Tom Brady, thus confirming the terrible optics of the commissioner being the judge in a case and the jury and then also being the appeals court judge in the same case.\" Olbermann then went on to detail Goodell's shortfalls in several incidents, including the fact he \"destroyed the videotape\" in Spygate and \"investigated and reinvestigated Pacman Jones so often Jones might as well have had an office at NFL quarters.\" He \"mailed it in just seeking the videotape in the Ray Rice case, and he interviewed Rice and his victim together, destroying that investigation.\" Goodell \"dragged his feet on the Michael Vick dogfighting nightmare waiting for the authorities,\" though he later \"superseded the authorities by punishing Ben Roethlisberger when there would never be charges.\" Olbermann: \"He led the owners to opt out of the labor deal even though it was almost 100% owner-friendly, then led them to lock the players out even though the league was taking in $8 billion a year.\""},"headlines":{"basic":"ESPN's Olbermann Slams Goodell, Says He Replaces Blatter As World's Worst Sports Exec","meta_title":"ESPN's Olbermann Slams Goodell, Says He 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